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For instance, companies reduce the prices of their products to circumvent higher taxes by dropping wholesale prices and employing tactics such as couponing and multipack discounts

It is clear from this paper that the significant decrease in the volumes of tobacco seen in tobacco retailers is likely only very loosely related to a change in smokers place of purchase habits

45 In relation to adults, a study comparing the effects of POS marketing restrictions in countries that had implemented them (Australia and Canada) with countries that had not (the US and the UK) found that the bans lead to lower exposure to tobacco marketing and fewer impulse purchases