In comparison to cigarettes, hookah puffing is more variable including total puffing time, number of puffs, and total smoke inhaled, all being affected by the nicotine content of tobacco, the presence of flavors, the personal preferences, and the social setting of the vaping session [12, 15, 16]
The Herfindahl-Hirschman Index (HHI) for this industry exceeds 1,800, indicating a moderately concentrated market dominated by vertically integrated multinationals
1 Smoke Sensation Some individuals smoke herbal cigarettes for the ritualistic and sensory aspects of smoking without the addictive properties of nicotine
Asia Pacific is emerging as the fastest-growing region, fueled by rising smoking populations and urbanization in China and India