The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company W. Keith Schilit Tariq Ali tells us the

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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company W. Keith Schilit Tariq Ali tells us theHow Starbucks became Starbucks and other secrets of branding success. Aimed at managers, nt just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management perspective, why "a company's brand is the most valuable asset it can have." he shows how the very best practitioners contemporary household names like Starbucks, Citicorp, Whirlpool, Lexus,