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While some campaigns did dual service, targeting adults and children as publics together, these tended to focus on older children where comprehension and agency, and so ability to both threaten and guard health, was likely to be seen as akin to that of an adult

"I can't think of anything else that has come close," says Theodore Holford, a professor at the Yale University School of Public Health

In addition, smoking can lead to sudden infant death and raise the chances of lasting issues in thinking and behaviour for the child

Withdrawal is characterized by negative affective states (irritability, anxiety, depression, anhedonia) and craving, partly mediated by dopamine deficits and activation of stress pathways involving corticotropin releasing factor