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Dr Katherine East, Research Associate at Kings IoPPN and the studys senior author 14 March 2023 Standardised packaging on vapes reduces appeal to teenagers New research from the Institute of Psychiatry, Psychology & Neuroscience (IoPPN) at Kings College London and Action on Smoking and Health has found that standardising e-cigarette (vape) packaging, by removing brand imagery, is associated with a decrease in vapes appeal among teenagers
And yes, it still goes hard every time I hear it
According to reporting from The Verge, Its difficult to quantify the effect that plain packaging has on consumer behavior, though studies have shown that it likely acts as a deterrent: A series of papers published in the journal Addiction found that the neutral packs led to a decline in smoking at outdoor restaurants, cafes, and bars in Australia, while others have shown that they make cigarettes seem less appealing to adolescents
