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BCBG spokesman Seth Lubove said, Like so many other great brands, BCBG has been negatively impacted by the growth in online sales and shifts in customer shopping patterns and, as a result, has too large a physical retail footprint. The brand will also continue to be sold by major retailers

This outfit works equally well for an evening ballroom reception or a moody winter wedding where the setting already feels theatrical

I still remember one buyer who only asked for short sleeve, easy fit. The first sample looked fine on a mannequin

This chiffon piece comes in a whopping 40 hues, so you'll be sure to find one that matches your dress