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Staining and Bad Breath Over time, the tar in cigarettes can deepen the staining of teeth, turning them from yellow to brown and sometimes even black

"They're attempting to make the packaging and the marketing look white and clear and clean and very modern," said Erika Sward, assistant vice president for advocacy at the American Lung Association

Anti-Smoking Pressure Here's another example of the quirky Japan Tobacco signs meant as a "nudge", a relatively gentle influence on behavior intended for the good of the public (while also making sure their business isn't hurt)

The value-seeking trend, prevalent in the tobacco market, has led to a growth in market share for 19s packs. But premium and other categories are still important, she said