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This points towards the fact that the campaign was not just about preventing individual children from taking up smoking, but about changing attitudes towards smoking more broadly

Quitting tobacco is not easy, but its possible with support

It began when a study by Ernest Wynder and Evarts Graham in the Journal of the American Medical Association announced a strong association between smoking and lung cancer. The report riled Big Tobacco, but they went to obfuscation and distraction

They are investing in alternative items such as e-cigarettes, heated tobacco systems, and nicotine pouches, which are becoming increasingly popular among younger and health-conscious consumers