audrey hepburn smoking a cigarette British actress and talking to a... News Photo Audrey Hepburn smoking cigarettes between

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According to the study authors, As the e-cigarette market continues to evolve in ways that remain highly appealing to young people, policy makers must act to regulate these products to reduce youth vaping and nicotine addiction. *The conclusions drawn from the NielsenIQ data are those of the researchers and do not reflect the views of NielsenIQ

We used an approach that is as far as were aware entirely innovative, undertaking a comparative study of the sulphur, nicotine and carbon monoxide content of cigarettes smoked in Europe and Morocco

Sources and further reading: Wikipedia Gauloises, Wikipedia Smoking in France The Guardian.