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If India allows these products legally, traditional cigarettes may face competition

E-Cigarettes were designed as a harm reduction tool for smokers, and it's important to relate the potential harm from E-Cigarettes against the known, significant harm produced by smoking cigarettes

In case of reduction in Marlboros market share to 40%, we expect Altrias net margin to decline to 35.0% in 2019, from 36.1% in 2018 and 40.0% in 2017, thus reducing net income to $8.5 billion in 2019, from $9.2 billion and $10.2 billion in 2018 and 2017, respectively

Its the first FDA-cleared birth control app, and it's 93% effective with typical use and 98% effective with perfect use