Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Image Comics The Wesleyan edition--the first version

The Wesleyan edition--the first version of the book published in over a hundred years--includes facsimile illustrations from the original text

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experiencing a freshness and vitality that grow as you give

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Image Comics The Wesleyan edition--the first versionIn this long awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how