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Silk Cut was Kates preferred brand of cigarettes, as described in interviews in 1990 and 1993.

A recent documentary on the programme Temps Prsent [Swiss television] depicted the role played by the AWMO organisation (alliance of companies for a balanced preventative policy)

These losses are associated with: reduced sales of the products in scope costs of redesigning and repackaging products costs of producing pack inserts costs to retailers to reconfigure stock rooms cost for businesses to familiarise themselves with the policy training undertaken to comply with regulations We took a conservative approach to estimating costs in the consultation stage impact assessment

Another tactic used by the industry was to introduce flavour capsules previously reserved for the most expensive cigarettes into less costly products