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manufacturers began pressuring for rebates from agencies, a better deal, more for less money- reduced commission cost cutting measures such as less use of colour and illustration and increased text with more typefaces headlines were louder with hard sell with gross exaggerations they preyed on consumers economic and personal insecurities price became a popular appeal- the bargain, crossed up marked down prices, something for nothing with contests, premiums, prices, two for one another appeal used a "slice of life" approach using emotions of guilt, fear, shame and blame to reinforce the advertising- in other words "if you don't buy this product you will be sorry" ads for cigarettes, disinfectants, deodorants, soaps became preoccupied with body functions, flaws and odors Scott tissue created "Toilet Tissue Illness" a disease from harsh toilet tissue Absorbine Jr
He was my biggest fan, Sid was
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